Hometown Highlight: Valeo

With all of the fitness options out there, Valeo strives to be just a little different in their approach. Located in downtown Holland, Valeo has a hip, industrial vibe and the space offers every client an awesome environment on their journey to better health and wellness.

What does “Valeo” mean? “Vuh-lay-oh” is Latin for “Have strength, have power, be effective” and that is exactly what they desire for their members.

In 2006, Jessica Luepke took her Exercise Science degree from Hope College and time spent in corporate wellness and established Valeo in her apartment. The business has grown to what it is today with her passion for functional training and her passion for creating a space for people to feel welcomed and proud of themselves.

Along with her husband Mike, who studies Exercise Science at Purdue, Valeo strives to help people look, move and feel awesome!

As part of their mission, they are dedicated to the joy and success of their members. Their goal is to help their members become healthy, active people by providing a welcoming environment and exceptional results-based fitness activities for all ages and abilities.

Word on the street:

“There is a feeling of my ‘fitness family’ when I walk into Valeo. I love the encouragement, the challenges, the laughs and the conversation. It is a welcoming environment. I need you, my body needs you and my well-being needs you.” – Deb

“I can’t enough positive things about my time at Valeo. The atmosphere of encouragement, positivity and community is unique and I find myself leaving each time strong, happy and proud of the achievements they foster in me. I would recommend Valeo without reservation.” – Ryan

Valeo offers personal workout plans, semi-private training, larger group classes and a nutritional lifestyle program that gets at the root of the habit change. There is something for everyone!

Valeo has been honored with the Official People’s Choice Award in both the “Fitness Center/Gym (2016)” and “Personal Training (2016, 2017)” Categories in the Holland’s Best of the Best Awards.

For more information, check out Valeo’s website.


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